Maximizing Profit via Assortment and Shelf‐Space Optimization for Two‐Dimensional Shelves

Product proliferation and changes in demand require that retailers regularly determine how items should be allocated to retail shelves. The existing shelf‐space literature mainly deals with regular retail shelves onto which customers only have a frontal perspective. This study provides a modeling an...

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Veröffentlicht in:Production and operations management 2020-03, Vol.29 (3), p.547-570
Hauptverfasser: Hübner, Alexander, Schäfer, Fabian, Schaal, Kai N
Format: Artikel
Sprache:eng
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