Measuring Innovation and Product Differentiation: Evidence from Mutual Funds

We study innovation and product differentiation using a uniqueness measure based on textual analysis of prospectuses. We find that small and start-up families have higher start rates than larger families, and their products are more unique. Unique strategies attract more inflows in the first three y...

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Veröffentlicht in:The Journal of finance (New York) 2020-04, Vol.75 (2), p.779-823
Hauptverfasser: KOSTOVETSKY, LEONARD, WARNER, JEROLD B.
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WARNER, JEROLD B.
description We study innovation and product differentiation using a uniqueness measure based on textual analysis of prospectuses. We find that small and start-up families have higher start rates than larger families, and their products are more unique. Unique strategies attract more inflows in the first three years, and investors respond more to text-based uniqueness than other measures such as holdings or returns uniqueness. For established funds, word uniqueness has weak negative power for explaining returns, so investors in competitive equilibrium do not sacrifice much performance to get specialized products. Uniqueness attenuates the flow-performance relation, reducing the risk of investor outflows.
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subjects Differentiation
Innovations
Mutual funds
Power
Product differentiation
Textual analysis
Uniqueness
title Measuring Innovation and Product Differentiation: Evidence from Mutual Funds
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