A strategic marketing intelligence and multi-organisational resilience framework

Purpose - The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.Design methodology approach - The paper presents a review of the literature and the deve...

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Veröffentlicht in:	European journal of marketing 2008-07, Vol.42 (7/8), p.731-745
Hauptverfasser:	Trim, Peter R.J, Lee, Yang-Im
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitive advantage Competitive intelligence Decision making Intelligence gathering Managers Market strategy Marketing Partnering Strategic planning Studies Supply chains
Online-Zugang:	Volltext
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