Intra-functional conflict: an investigation of antecedent factors in marketing functions

Purpose - The objective of this paper is to contribute empirical evaluation of the factors, behaviours and processes that lead to intra-functional conflict, and in so doing to contribute to theory building on these issues, which have important contemporary relevance for theorists and practitioners.D...

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Veröffentlicht in:	European journal of marketing 2008-04, Vol.42 (3/4), p.453-476
Hauptverfasser:	Harris, Lloyd C, Ogbonna, Emmanuel, Goode, Mark M.H
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Conflict management Conflict resolution Decision making Employees Hypotheses Literature reviews Marketing Researchers Statistical analysis Theory
Online-Zugang:	Volltext
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