Intra-firm Adoption Decisions:: Role of Inter-firm and Intra-firm Variables

The subject of this paper is intra-firm adoption decisions, a relatively unexplored research area in the marketing literature. We develop a conceptual model in which two sets of independent variables are hypothesized to influence the intra-firm adoption decisions, i.e. (1) variables known from the i...

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Veröffentlicht in:	European management journal 2002-12, Vol.20 (6), p.649-663
Hauptverfasser:	van Everdingen, Yvonne, Wierenga, Berend
Format:	Artikel
Sprache:	eng
Schlagworte:	Adoption decisions Adoption decisions Innovation processes Inter-firm diffusion Intra-firm analyses Euro Euro Hypotheses Innovation processes Innovations Inter-firm diffusion Intra-firm analyses Manycountries Organizational behavior Studies Treasury operations
Online-Zugang:	Volltext
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