Technology Adaptation in E-commerce:: Key Determinants of Virtual Stores Acceptance

The emergence of the virtual store has paved the way for the diffusion of E-commerce. Understanding key determinants for successful virtual stores will provide important theoretical and practical implications for developing E-commerce strategies. Expanding the Technology Acceptance Model and Innovat...

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Veröffentlicht in:	European management journal 2004-02, Vol.22 (1), p.74-86
Hauptverfasser:	Chen, Lei-Da, Tan, Justin
Format:	Artikel
Sprache:	eng
Schlagworte:	Electronic commerce Electronics industry Key determinants Market strategy Statistical analysis Studies Technology adaptation Virtual store Virtual store Technology adaptation Key determinants
Online-Zugang:	Volltext
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