Identifying the green consumer: A segmentation study

The modern world has led consumers to become increasingly concerned about the environment. Such concerns have begun to be displayed in their purchasing patterns, with consumers increasingly preferring to buy so-called environmentally friendly products. Marketing managers have in turn recognised the...

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Veröffentlicht in:	Journal of Targeting, Measurement and Analysis for Marketing Measurement and Analysis for Marketing, 2009-03, Vol.17 (1), p.17-25
Hauptverfasser:	Finisterra do Paço, Arminda M, Barata Raposo, Mário Lino, Filho, Walter Leal
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Consciousness Consumer attitudes Consumer behavior Consumers Consumption Education Environmental aspects Environmental conditions Ethical consumerism Green marketing Green products Market segmentation Research methodology Studies Sustainability management Variables
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