Three Sales Letter Themes: Taste It, Try It, Touch It
Sales letters are one type of persuasive letter often assigned in the business communication classroom. This article dis cusses three approaches that require the student to either taste a product, try out an item, or touch an object before writing the sales letter to a prospective audience. The arti...
Gespeichert in:
| Veröffentlicht in: | Business communication quarterly 1994-09, Vol.57 (3), p.6-8 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 8 |
|---|---|
| container_issue | 3 |
| container_start_page | 6 |
| container_title | Business communication quarterly |
| container_volume | 57 |
| creator | Bayless, Marsha L. Irvine, Christine Monica Murray, Mary Ellen |
| description | Sales letters are one type of persuasive letter often assigned
in the business communication classroom. This article dis
cusses three approaches that require the student to either
taste a product, try out an item, or touch an object before
writing the sales letter to a prospective audience. The article
describes pre-assignment activities, the assignment, and
student reaction to the activities. Samples of handouts and
student work are included. |
| doi_str_mv | 10.1177/108056999405700302 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_236863947</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sage_id>10.1177_108056999405700302</sage_id><sourcerecordid>6944820</sourcerecordid><originalsourceid>FETCH-LOGICAL-c180t-b8f8be5eefe1d4661d18118e0269ffdabf690be62ccae1f6e0284f1961a288c43</originalsourceid><addsrcrecordid>eNp9kE9LxDAQxYMoWFe_gKfi2bozaTpNvMnin4WCB-u5pO3EuuzaNWkP--2tVPAgOJc3MO_3Bp4Qlwg3iHm-RNCQkTFGQZYDpCCPRCRTaRJlpDwWkc4zStDk8lSchbCBaYggElnZeeb4xW45xAUPA_u47HjH4TYubRg4Xg_XcekPs_Zj003buThxdhv44kcX4vXhvlw9JcXz43p1VyQNahiSWjtdc8bsGFtFhC1qRM0gyTjX2tqRgZpJNo1ldDQdtHJoCK3UulHpQlzNuXvff44chmrTj_5jelnJlDSlRuWTSc6mxvcheHbV3r_vrD9UCNV3O9XfdiZoOUPBvvFv6j_EF25oYh8</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>236863947</pqid></control><display><type>article</type><title>Three Sales Letter Themes: Taste It, Try It, Touch It</title><source>EBSCOhost Business Source Complete</source><source>SAGE Complete A-Z List</source><source>Alma/SFX Local Collection</source><creator>Bayless, Marsha L. ; Irvine, Christine Monica ; Murray, Mary Ellen</creator><creatorcontrib>Bayless, Marsha L. ; Irvine, Christine Monica ; Murray, Mary Ellen</creatorcontrib><description>Sales letters are one type of persuasive letter often assigned
in the business communication classroom. This article dis
cusses three approaches that require the student to either
taste a product, try out an item, or touch an object before
writing the sales letter to a prospective audience. The article
describes pre-assignment activities, the assignment, and
student reaction to the activities. Samples of handouts and
student work are included.</description><identifier>ISSN: 8756-1972</identifier><identifier>ISSN: 2329-4906</identifier><identifier>EISSN: 2329-4922</identifier><identifier>DOI: 10.1177/108056999405700302</identifier><language>eng</language><publisher>Thousand Oaks, CA: SAGE Publications</publisher><ispartof>Business communication quarterly, 1994-09, Vol.57 (3), p.6-8</ispartof><rights>Copyright Association for Business Communication Sep 1994</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://journals.sagepub.com/doi/pdf/10.1177/108056999405700302$$EPDF$$P50$$Gsage$$H</linktopdf><linktohtml>$$Uhttps://journals.sagepub.com/doi/10.1177/108056999405700302$$EHTML$$P50$$Gsage$$H</linktohtml><link.rule.ids>314,778,782,21806,27911,27912,43608,43609</link.rule.ids></links><search><creatorcontrib>Bayless, Marsha L.</creatorcontrib><creatorcontrib>Irvine, Christine Monica</creatorcontrib><creatorcontrib>Murray, Mary Ellen</creatorcontrib><title>Three Sales Letter Themes: Taste It, Try It, Touch It</title><title>Business communication quarterly</title><description>Sales letters are one type of persuasive letter often assigned
in the business communication classroom. This article dis
cusses three approaches that require the student to either
taste a product, try out an item, or touch an object before
writing the sales letter to a prospective audience. The article
describes pre-assignment activities, the assignment, and
student reaction to the activities. Samples of handouts and
student work are included.</description><issn>8756-1972</issn><issn>2329-4906</issn><issn>2329-4922</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1994</creationdate><recordtype>article</recordtype><recordid>eNp9kE9LxDAQxYMoWFe_gKfi2bozaTpNvMnin4WCB-u5pO3EuuzaNWkP--2tVPAgOJc3MO_3Bp4Qlwg3iHm-RNCQkTFGQZYDpCCPRCRTaRJlpDwWkc4zStDk8lSchbCBaYggElnZeeb4xW45xAUPA_u47HjH4TYubRg4Xg_XcekPs_Zj003buThxdhv44kcX4vXhvlw9JcXz43p1VyQNahiSWjtdc8bsGFtFhC1qRM0gyTjX2tqRgZpJNo1ldDQdtHJoCK3UulHpQlzNuXvff44chmrTj_5jelnJlDSlRuWTSc6mxvcheHbV3r_vrD9UCNV3O9XfdiZoOUPBvvFv6j_EF25oYh8</recordid><startdate>199409</startdate><enddate>199409</enddate><creator>Bayless, Marsha L.</creator><creator>Irvine, Christine Monica</creator><creator>Murray, Mary Ellen</creator><general>SAGE Publications</general><general>SAGE PUBLICATIONS, INC</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>199409</creationdate><title>Three Sales Letter Themes: Taste It, Try It, Touch It</title><author>Bayless, Marsha L. ; Irvine, Christine Monica ; Murray, Mary Ellen</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c180t-b8f8be5eefe1d4661d18118e0269ffdabf690be62ccae1f6e0284f1961a288c43</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1994</creationdate><toplevel>online_resources</toplevel><creatorcontrib>Bayless, Marsha L.</creatorcontrib><creatorcontrib>Irvine, Christine Monica</creatorcontrib><creatorcontrib>Murray, Mary Ellen</creatorcontrib><collection>CrossRef</collection><jtitle>Business communication quarterly</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Bayless, Marsha L.</au><au>Irvine, Christine Monica</au><au>Murray, Mary Ellen</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Three Sales Letter Themes: Taste It, Try It, Touch It</atitle><jtitle>Business communication quarterly</jtitle><date>1994-09</date><risdate>1994</risdate><volume>57</volume><issue>3</issue><spage>6</spage><epage>8</epage><pages>6-8</pages><issn>8756-1972</issn><issn>2329-4906</issn><eissn>2329-4922</eissn><abstract>Sales letters are one type of persuasive letter often assigned
in the business communication classroom. This article dis
cusses three approaches that require the student to either
taste a product, try out an item, or touch an object before
writing the sales letter to a prospective audience. The article
describes pre-assignment activities, the assignment, and
student reaction to the activities. Samples of handouts and
student work are included.</abstract><cop>Thousand Oaks, CA</cop><pub>SAGE Publications</pub><doi>10.1177/108056999405700302</doi><tpages>3</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 8756-1972 |
| ispartof | Business communication quarterly, 1994-09, Vol.57 (3), p.6-8 |
| issn | 8756-1972 2329-4906 2329-4922 |
| language | eng |
| recordid | cdi_proquest_journals_236863947 |
| source | EBSCOhost Business Source Complete; SAGE Complete A-Z List; Alma/SFX Local Collection |
| title | Three Sales Letter Themes: Taste It, Try It, Touch It |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-15T13%3A36%3A46IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Three%20Sales%20Letter%20Themes:%20Taste%20It,%20Try%20It,%20Touch%20It&rft.jtitle=Business%20communication%20quarterly&rft.au=Bayless,%20Marsha%20L.&rft.date=1994-09&rft.volume=57&rft.issue=3&rft.spage=6&rft.epage=8&rft.pages=6-8&rft.issn=8756-1972&rft.eissn=2329-4922&rft_id=info:doi/10.1177/108056999405700302&rft_dat=%3Cproquest_cross%3E6944820%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=236863947&rft_id=info:pmid/&rft_sage_id=10.1177_108056999405700302&rfr_iscdi=true |