Using co-operative strategies to make alliances work

Increasingly, firms are engaging in strategic alliances and joint ventures as part of an overall corporate strategy. Partnering is an effective way for firms to develop new technologies and products, procure critical resources, and tap new markets. Many alliances, however, run into problems and fail...

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Bibliographische Detailangaben

Veröffentlicht in:	Long range planning 1994-06, Vol.27 (3), p.64-74
1. Verfasser:	Stafford, Edwin R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advantages Alliances Guidelines Joint ventures Strategic planning
Online-Zugang:	Volltext
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