Using co-operative strategies to make alliances work
Increasingly, firms are engaging in strategic alliances and joint ventures as part of an overall corporate strategy. Partnering is an effective way for firms to develop new technologies and products, procure critical resources, and tap new markets. Many alliances, however, run into problems and fail...
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| Veröffentlicht in: | Long range planning 1994-06, Vol.27 (3), p.64-74 |
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| container_title | Long range planning |
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| creator | Stafford, Edwin R. |
| description | Increasingly, firms are engaging in strategic alliances and joint ventures as part of an overall corporate strategy. Partnering is an effective way for firms to develop new technologies and products, procure critical resources, and tap new markets. Many alliances, however, run into problems and fail before ever achieving these benefits. Three key factors establish the foundation of a successful partnership:
1. the co-operative strategy,
2. the relationship, and
3. the partner. Some guidelines are emerging for alliance architects on how to make the right decisions about these pivotal components and on how to evaluate new alliances for the long-term. A well-designed alliance can avert costly and time-consuming repairs later. The key to success is careful planning—not patchwork. |
| doi_str_mv | 10.1016/0024-6301(94)90191-0 |
| format | Article |
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1. the co-operative strategy,
2. the relationship, and
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1. the co-operative strategy,
2. the relationship, and
3. the partner. Some guidelines are emerging for alliance architects on how to make the right decisions about these pivotal components and on how to evaluate new alliances for the long-term. A well-designed alliance can avert costly and time-consuming repairs later. 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1. the co-operative strategy,
2. the relationship, and
3. the partner. Some guidelines are emerging for alliance architects on how to make the right decisions about these pivotal components and on how to evaluate new alliances for the long-term. A well-designed alliance can avert costly and time-consuming repairs later. The key to success is careful planning—not patchwork.</abstract><cop>London, etc</cop><pub>Elsevier Ltd</pub><doi>10.1016/0024-6301(94)90191-0</doi><tpages>11</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0024-6301 |
| ispartof | Long range planning, 1994-06, Vol.27 (3), p.64-74 |
| issn | 0024-6301 1873-1872 |
| language | eng |
| recordid | cdi_proquest_journals_236699591 |
| source | Periodicals Index Online; ScienceDirect Journals (5 years ago - present) |
| subjects | Advantages Alliances Guidelines Joint ventures Strategic planning |
| title | Using co-operative strategies to make alliances work |
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