Evaluating alternative strategies using scenarios

Evaluating alternative strategies using scenarios

In this article the author considers how the issues involved in strategy valuation might be addressed in the planning/implementation process, and he illustrates the discussion with examples of ‘rote’ and ‘good’ planning.

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Bibliographische Detailangaben
Veröffentlicht in:Long range planning 1989-06, Vol.22 (3), p.82-86
1. Verfasser: Whipple, W.
Format: Artikel
Sprache:eng
Schlagworte:
Evaluation
Long term planning
Strategic planning
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Beschreibung
Zusammenfassung:In this article the author considers how the issues involved in strategy valuation might be addressed in the planning/implementation process, and he illustrates the discussion with examples of ‘rote’ and ‘good’ planning.
ISSN:0024-6301
1873-1872
DOI:10.1016/0024-6301(89)90010-1