Media neutral planning and evaluation: the chicken and egg of integrated communication

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Veröffentlicht in:	International journal of nonprofit and voluntary sector marketing 2003-08, Vol.8 (3), p.202-206
1. Verfasser:	Grounds, John
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Communication Direct marketing Fund raising Integrated marketing Success
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identifier	ISSN: 1465-4520
ispartof	International journal of nonprofit and voluntary sector marketing, 2003-08, Vol.8 (3), p.202-206
issn	1465-4520 1479-103X 2691-1361
language	eng
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source	Wiley Online Library Journals Frontfile Complete; Business Source Complete
subjects	Advertising Communication Direct marketing Fund raising Integrated marketing Success
title	Media neutral planning and evaluation: the chicken and egg of integrated communication
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