Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election

This paper examines the marketing of political parties, via websites, in the 2005 UK general election with specific reference to first‐time voters (age 18–24). Common perception views young voters as predominantly politically apathetic and less likely to vote than older generations. However, researc...

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Veröffentlicht in:	International journal of nonprofit and voluntary sector marketing 2006-08, Vol.11 (3), p.181-191
1. Verfasser:	Drummond, Graeme
Format:	Artikel
Sprache:	eng
Schlagworte:	Efficiency Elections Internet Marketing Parliamentary elections-UK Perceptions Political advertising Political parties Polls & surveys Studies Voter behavior Voters Web site design Websites Young adults
Online-Zugang:	Volltext
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