Monopolistic Competition and Multiproduct Brand Names

The excess-capacity theorem pertaining to monopolistic competition implies a tradeoff between variety and cost. This article shows that the excess capacity theorem does not hold if firms market several products under a single brand name and if marketing efforts spill over from one product to another...

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Veröffentlicht in:	The Journal of business (Chicago, Ill.) Ill.), 1989-04, Vol.62 (2), p.199-209
1. Verfasser:	Margolis, Stephen E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Average cost Average total cost Brand names Brands Capital costs Economic competition Excess capacity Monopolies Monopolistic competition Product differentiation Selling expenses Total costs
Online-Zugang:	Volltext
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