Evaluation of Effective Indicators on Promotion of Webometric Rank of Golestan University of Medical Sciences Website

Presence on the Web and the realization of webometric indicators are one of the most important indicators of reflecting the international presence of universities. This study evaluates the content and technical characteristics that influence webometric rankings on Golestan University of Medical Sciences websites. This research is a descriptive practical survey that describes the status of the website based on the content and technical features that influence the promotion of webometric rankings. A total of 53 Golestan University of Medical Sciences websites were included, consisted of 7 college websites, 8 Deputies websites, and 16 websites for hospitals and 22 websites for research centers. Data were collected using checklist. Result shows that 49.46 percent of the expected indicators were met by the units. Colleges with the overall average of 57.64 percent had the highest compliance and the hospitals with 36.72 percent had the lowest compliance with the webometric indexes. The results show that 54.72 percent of the Deputies and 47.73 percent of the research centers have met the indicators. According to the findings, notice to the indicators that less-considered, is necessary for webometric managers and researchers. Also, given that Golestan University of Medical Sciences is the weakest in the Impact Index, considering the number of backlinks identified by search engines is one of the priorities of web infrastructure enhancement programs.