Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality

•A theoretical model of value co-creation in sharing economy platforms is empirically tested.•We collected data from n = 342 Generation Y consumers.•Consumer's ethical perceptions foster value co-creation intentions at sharing economy platforms.•Social support and consumer's ethical percep...

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Veröffentlicht in:	Technological forecasting & social change 2020-02, Vol.151, p.119786, Article 119786
Hauptverfasser:	Nadeem, Waqar, Juntunen, Mari, Shirazi, Farid, Hajli, Nick
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Business schools Client satisfaction Consumer behavior Consumers Customer relations Customer satisfaction Echo boom generation Empirical analysis Ethics Internet Interpersonal relations Marketing Millennials Multivariate statistical analysis Platforms Quality Relationship quality Sharing economy Social aspects Social networks Social support Structural equation modeling Value co-creation
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