THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER

In today's business environments (regional, national or global) it is increasingly difficult for a company to differentiate from others and to create its own competitive advantages. If we think about it, most of what a company produces or sells can be bought from another company through a singl...

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Veröffentlicht in:	Annals of the University of Petroşani. Economics 2018-01, Vol.18 (2), p.45-52
Hauptverfasser:	Ghicajanu, Mihaela, Dolea, Gabriel
Format:	Artikel
Sprache:	eng
Schlagworte:	20th century Creativity Innovations Manufacturers Manufacturing Market positioning Product development Schumpeter, Joseph Alois Society
Online-Zugang:	Volltext
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