A Decade of Customer Engagement in Hospitality and Tourism: A Systematic Review and Research Agenda

Over the past decade, customer engagement has attracted significant interest from academics and practitioners. This article reviews and synthesizes customer engagement research published in seven leading hospitality and tourism journals between 2009 and 2019. It systematically analyzes publication o...

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Veröffentlicht in:	Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2020-02, Vol.44 (2), p.178-200
Hauptverfasser:	So Kevin Kam Fung, Li, Xiang, Kim Hyunsu
Format:	Artikel
Sprache:	eng
Schlagworte:	Marketing information systems Online advertising Tourism
Online-Zugang:	Volltext
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