Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

The purpose of this study is to examine customer–brand experience and customer involvement as two drivers of customer engagement (CE) and investigate brand relationship quality as a major outcome of CE with a hotel’s Facebook brand community. It is essential for hotel marketers to understand more ab...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2020-02, Vol.44 (2), p.278-299
Hauptverfasser:	Touni, Reham, Kim, Woo Gon, Choi, Hyung-Min, Ali, Mohamed Ahmed
Format:	Artikel
Sprache:	eng
Schlagworte:	Customers Hotels & motels
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!