Incidental Prices and Their Effect on Willingness to Pay

Previous research has explored how both internal and external references prices affect consumer perceptions and consequently the price that consumers are willing to pay for a product or service. Historically, researchers have examined the effects of exposure to prices for the same product, the same...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing research 2004-11, Vol.41 (4), p.457-466
Hauptverfasser:	Nunes, Joseph C., Boatwright, Peter
Format:	Artikel
Sprache:	eng
Schlagworte:	Auctions Automobile sales Automobiles Coefficients Consumer research Consumers Decision making Electronic commerce Focalism Market prices Marketing Prices Referendums Standard error Studies Vendors Willingness to pay
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!