Influence of Choice Architecture on the Preference for a Pro-Environmental Hotel

This research examines a contextual trigger, namely, choice architecture, which induces pro-environmental behavior among travelers. In particular, we test whether decision modes (choice vs. rejection) affect travelers’ preference for a sustainable hotel over a less sustainable one, and if yes, how m...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of travel research 2020-03, Vol.59 (3), p.512-527
Hauptverfasser:	Kim, Jungkeun, Kim, Seongseop (Sam), Lee, Jin-Soo, Kim, Peter Beomcheol, Cui, Yuanyuan (Gina)
Format:	Artikel
Sprache:	eng
Schlagworte:	Decision making models Environmental management Hotels & motels Preferences Sustainability
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!