Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing

Terms, such as “out‐of‐stock,” “sold out,” and “unavailable” are commonly used by retailers to communicate a product or brand outage. Although these terms are technically equivalent, prior research on product outage and product scarcity suggest that they may be interpreted and processed differently...

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Veröffentlicht in:	Psychology & marketing 2020-03, Vol.37 (3), p.428-440
Hauptverfasser:	Peterson, Robert A., Kim, Yeolib, Jeong, Jaeseok
Format:	Artikel
Sprache:	eng
Schlagworte:	Electronic commerce framing effect online retailing Out of stock product outage Retailing industry sold out unavailable
Online-Zugang:	Volltext
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