Determinants of intensity of utilization of Baobab products in Kenya

Baobab tree is central to livelihoods of majority of rural communities living in marginal areas of Kenya in the wake of climate change, low agriculture productivity and falling food security. This study examined factors influencing intensity of utilization of baobab products in Kenya. Data on socio-...

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Veröffentlicht in:Cogent food & agriculture 2019, Vol.5 (1), p.1704163
Hauptverfasser: Kiprotich, Collins, Kavoi, M. Muendo, Mithöfer, Dagmar
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Mithöfer, Dagmar
description Baobab tree is central to livelihoods of majority of rural communities living in marginal areas of Kenya in the wake of climate change, low agriculture productivity and falling food security. This study examined factors influencing intensity of utilization of baobab products in Kenya. Data on socio-economic, demographic characteristics, and attitude toward baobab pulp were collected from 353 consumers in rural and urban markets. Descriptive were used to describe consumer characteristics. Zero-truncated Poisson regression was used to analyze factors influencing intensity of utilization of baobab products. Exploratory factor analysis was used to assess the attitudes of consumers toward baobab pulp. The model results revealed that education level (p
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The model results revealed that education level (p &lt; 0.01) and household size (p &lt; 0.01) negatively influenced the intensity of utilization, while years of product usage (p &lt; 0.01), and awareness level (p &lt; 0.01) had a positive influence. Exploratory factor analysis generated four factors that explained 61.16% of the total explained variance. "Availability, affordability, and income value" factor had the highest factor loading in the analysis, while "Trust and nutritive value" factor had the second highest loading. The study findings recommend strategies that could promote baobab utilization. This include; ensuring that baobab products are available, accessible, and affordable. Likewise, sustained product packaging, certification, and labeling are essential. 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subjects Agricultural economics
Attitudes
Baobab products
Climate change
Consumers
Demographics
Education
Factor analysis
Food production
Food security
Information dissemination
intensity of utilization
Nutritive value
Packaging
Pulp
Regression analysis
rural
Rural areas
Rural communities
urban
Utilization
Zero truncated Poisson
title Determinants of intensity of utilization of Baobab products in Kenya
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