Determinants of intensity of utilization of Baobab products in Kenya

Baobab tree is central to livelihoods of majority of rural communities living in marginal areas of Kenya in the wake of climate change, low agriculture productivity and falling food security. This study examined factors influencing intensity of utilization of baobab products in Kenya. Data on socio-economic, demographic characteristics, and attitude toward baobab pulp were collected from 353 consumers in rural and urban markets. Descriptive were used to describe consumer characteristics. Zero-truncated Poisson regression was used to analyze factors influencing intensity of utilization of baobab products. Exploratory factor analysis was used to assess the attitudes of consumers toward baobab pulp. The model results revealed that education level (p