ALLOCATING SALES EFFORT TO BRANCHES: ABSTRACT

Quantitative allocation models, such as linear programming models, are well suited for planning and controlling sales office operations in the insurance industry. This article surveys some of the problems of branch management and then outlines the structure and results of a programming model develop...

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Veröffentlicht in:	The Journal of risk and insurance 1970-09, Vol.37 (3), p.361
1. Verfasser:	Olsen, Robert M
Format:	Artikel
Sprache:	eng
Schlagworte:	Insurance industry Insurance premiums Liability insurance Linear programming Marketing Policyholders Sales territories Salespeople
Online-Zugang:	Volltext
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