THE MEASUREMENT OF BEHAVIORAL FACTORS ON CHOICE OF FUND IN UNIT TRUST FUND INVESTMENT: AN EXPLORATORY FACTOR ANALYSIS

The objective of this study is to develop items for the choice of the fund in unit trust fund investment in Malaysia by looking at the behavioural factors influencing the retail investors. The validity and reliability test have been applied to all the constructs. The respondents were from Kelantan,...

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Veröffentlicht in:	Eurasian journal of social sciences 2019, Vol.7 (1), p.24-33
Hauptverfasser:	Pin, Tan Boon, Mustapha, Noraani, Muhammad, Nik Maheran Nik
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Customers Decision making Exploratory factor analysis Knowledge Measurement Reliability Success Trust funds Unit investment trusts
Online-Zugang:	Volltext
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