Consumer purchase decision: factors that influence impulsive purchasing

Objective: The aim of this study was to identify whether spending self-control and long-term orientation influence impulsive buying behavior, and also to understand the variables that may cause individuals to decrease impulsivity. Method: A quantitative survey was carried out to gather data regardin...

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Veröffentlicht in:	REMark. Revista Brasileira de Marketing 2019-10, Vol.18 (4), p.196-219
Hauptverfasser:	Thayná Aparecida Lehmann, Krug, Juliano, Falaster, Christian Daniel
Format:	Artikel
Sprache:	eng
Schlagworte:	Impulsivity Self control
Online-Zugang:	Volltext
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