Anti-identity strategizing: The dynamic interplay of “who we are” and “who we are not”

In this article, we investigate the strategy–identity nexus by illustrating the interaction between organizational identity, anti-identity, and strategy. While extant research illustrates the potentially constraining role of organizational identity on change trajectories, less is known about the rol...

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Veröffentlicht in:	Strategic organization 2020-02, Vol.18 (1), p.136-170
Hauptverfasser:	Stanske, Sarah, Rauch, Madeleine, Canato, Anna
Format:	Artikel
Sprache:	eng
Schlagworte:	Special Issue: Exploring the Strategy-Identity Nexus
Online-Zugang:	Volltext
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