From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs ( New York: Columbia University Press, 2017, $35.00). Pp. 245. isbn 978 0 2311 7158 8

Entering the white, heterocentric, and male-dominated credit union, bookstore, restaurant, publishing, magazine marketplaces was a disruptive act for women, lesbians, and African Americans. Lesbian restaurants, cafes, and bookstores gave an ostracized and underground community protected havens for open association and creative expression – a clear goal of the gay rights movement. [...]it seems that health protectivism and gastronomic distinction, long-standing white, upper-middle-class American concerns, became natural-foods businesses’ guarantor.