Utilizing Facebook Statistics in Tourism Demand Modeling and Destination Marketing

Facebook is a popular social media platform used by both the demand and the supply sides of the tourism industry. Since there is a huge amount of information on the Internet, which can lead to information overload, individuals tend to apply the principle of least effort in attempting to obtain usefu...

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Veröffentlicht in:	Journal of travel research 2020-02, Vol.59 (2), p.195-208
Hauptverfasser:	Önder, Irem, Gunter, Ulrich, Gindl, Stefan
Format:	Artikel
Sprache:	eng
Schlagworte:	Social networks Supply & demand Tourism
Online-Zugang:	Volltext
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