Shopping cues: Conceptualization, scale development, and validation

This article provides a conceptualization that encompasses the essence of shopping cues while offering consistency with the literature on the related construct. Using the construct definition as a basis, we develop and validate a higher-order (second-order) scale for shopping cues. The scale develop...

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Veröffentlicht in:	International journal of market research 2020-01, Vol.62 (1), p.95-112
Hauptverfasser:	Ahmed, Sohel, Ting, Ding Hooi
Format:	Artikel
Sprache:	eng
Schlagworte:	Qualitative research Shopping
Online-Zugang:	Volltext
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