ORGANIZATIONAL MEMORY, KNOWLEDGE MANAGEMENT, MARKETING INNOVATION AND COST OF QUALITY: EMPIRICAL EFFECTS FROM CONSTRUCTION INDUSTRY IN JORDAN

The present research paper was conducted to achieve fourfold objectives. First, to explore the effect of organizational memory (OM) on marketing innovation (MI). Second, to recognize the effect of OM on cost of quality (COQ). Third, to verify the effect of knowledge management (KM) on MI. Finally, t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Academy of Entrepreneurship journal 2019-09, Vol.25 (3), p.1-13
Hauptverfasser:	Almomani, Reham Zuhier Qasim, Al-Abbadi, Lina Hamdan Mahmoud, Rumman, Amani Rajab Abed Alhaleem Abu, Abu-Rumman, Ayman, Banyhamdan, Khaled
Format:	Artikel
Sprache:	eng
Schlagworte:	Automation Competitive advantage Construction industry Corporate culture Decision making Entrepreneurship Innovations Knowledge management Marketing Problem solving Product development Quality management Questionnaires Researchers
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!