Pricing and Coordination Strategy in a Green Supply Chain with a Risk-Averse Retailer

This paper addresses the pricing and coordination strategy in a green supply chain in which a manufacturer produces a green product and sells it to a risk-averse retailer. The product’s demand is a random variable influenced by the green level and the retail price. The problem is modeled in three di...

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Veröffentlicht in:	Mathematical problems in engineering 2019, Vol.2019 (2019), p.1-12
Hauptverfasser:	Sha, Yipeng, Ma, Shanshan, Ye, Minghai, Wang, Liyan
Format:	Artikel
Sprache:	eng
Schlagworte:	Coefficients Coordination Decision analysis Decision making Engineering Numerical analysis Pricing Random variables Retail stores Risk Supply chains
Online-Zugang:	Volltext
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