What You Don’t See Can Hurt You: Awareness Cues to Profile Indirect Competitors

The awareness–motivation–capability (AMC) framework instructs firms to be aware of rivals, yet it offers limited guidance on how to profile those who are not yet rivals but stand to become so. Because rivals are embedded in dyads, triads, tetrads, etc., a multilevel view can unearth awareness cues t...

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Bibliographische Detailangaben

Veröffentlicht in:	Academy of Management journal 2019-12, Vol.62 (6), p.1872-1900
Hauptverfasser:	Downing, Stephen T., Kang, Jin-Su, Markman, Gideon D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitors Convergence Cues Diversification Hostility Motivation Profitability Self awareness Triads
Online-Zugang:	Volltext
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