Implications of the IABC excellence study for PR education

The 15-year study of excellence in public relations and communication management in the USA, the UK and Canada produced an explanation of the value of PR to an organisation and a set of theoretical principles describing how the communication function should be organised, structured and practised in...

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Veröffentlicht in:	Journal of communication management (London, England) England), 2003-01, Vol.7 (1), p.34-42
Hauptverfasser:	Grunig, James E., Grunig, Larissa A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business communications Business education Colleges & universities Communication Communication management Continuing education Continuing education in public relations Core curriculum Curricula Excellence in public relations Executives Knowledge Management development Management education Medical education Medicine Professionalism in public relations Professionals Public relations Public relations education Social responsibility Society Strategic management Students Studies Success factors
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