Crying Wolf or Ever Vigilant: Do Wide-Ranging Product Warnings Increase or Decrease Sensitivity to Other Product Warnings?

Product safety warnings are pervasive in the marketplace. The frequency and, in some cases, content of such warnings has led some to speculate that the cumulative effects may undermine the efficacy of warnings in general—including that of different warnings for other products. According to the gener...

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Veröffentlicht in:	Journal of public policy & marketing 2020-01, Vol.39 (1), p.62-75
Hauptverfasser:	Main, Kelley J., Darke, Peter R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Chemical industry Consumers Hypotheses Predictions Product safety
Online-Zugang:	Volltext
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