Commentary: Mind Your Text in Marketing Practice
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Veröffentlicht in: | Journal of marketing 2020-01, Vol.84 (1), p.26-31 |
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container_title | Journal of marketing |
container_volume | 84 |
creator | Chapman, Chris |
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doi_str_mv | 10.1177/0022242919886882 |
format | Article |
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issn | 0022-2429 1547-7185 |
language | eng |
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source | EBSCO Business Source Complete; SAGE Journals Online; JSTOR |
title | Commentary: Mind Your Text in Marketing Practice |
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