Effects of Eco-Label Knowledge on Chinese Consumer Preferences for Certified Wood Flooring: A Case Study in Chongqing City
Expanding the use of eco-labeled wood flooring in China is an important step in achieving the country's sustainable development goals. For a deep understanding of the relationship between the knowledge of the eco-label and consumer preferences for certified wood flooring in China, this study as...
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| Veröffentlicht in: | Forest products journal 2019-12, Vol.69 (4), p.329-336 |
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| creator | Tan, Qin Imamura, Kohei Nagasaka, Kenji Inoue, Masafumi |
| description | Expanding the use of eco-labeled wood flooring in China is an important step in achieving the country's sustainable development goals. For a deep understanding of the relationship between the knowledge of the eco-label and consumer preferences for certified wood flooring in China, this study assessed consumers' purchase intention (PI) and price premium (PP) for Forest Stewardship Council (FSC)- and China Environmental Labeling (CEL)-labeled wood flooring versus nonlabeled wood flooring. A total of 367 face-to-face interviews were conducted at building material markets in Chongqing City with visitors planning to purchase wood flooring in March 2018. The results showed, first, that 21 percent of respondents knew the FSC label, and 65 percent of respondents intended to buy FSC-labeled wood flooring with a PP of 41 CNY/m
2
. Second, 46 percent of respondents knew the CEL label, and 81 percent of respondents intended to buy CEL-labeled wood flooring with a PP of 48 CNY/m
2
. Third, the knowledge of the FSC label positively affected consumers' PI and PP, but the knowledge of the CEL label only influenced PI for certified wood flooring. This study showed that the eco-label knowledge played a main role in consumer preferences for certified wood products and suggested that different strategies should be considered in promoting FSC- and CEL-labeled wood products in the Chongqing market. |
| doi_str_mv | 10.13073/FPJ-D-19-00017 |
| format | Article |
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2
. Second, 46 percent of respondents knew the CEL label, and 81 percent of respondents intended to buy CEL-labeled wood flooring with a PP of 48 CNY/m
2
. Third, the knowledge of the FSC label positively affected consumers' PI and PP, but the knowledge of the CEL label only influenced PI for certified wood flooring. This study showed that the eco-label knowledge played a main role in consumer preferences for certified wood products and suggested that different strategies should be considered in promoting FSC- and CEL-labeled wood products in the Chongqing market.</description><identifier>ISSN: 0015-7473</identifier><identifier>EISSN: 2376-9637</identifier><identifier>DOI: 10.13073/FPJ-D-19-00017</identifier><language>eng</language><publisher>Madison: Forest Products Society</publisher><subject>Carbon ; Certification ; Construction materials ; Consumers ; Consumption ; Environmental labelling ; Environmental protection ; Floor covering industry ; Flooring ; Forest products ; Forest products industry ; Forestry ; Forests ; Furniture ; Green buildings ; ISO standards ; Knowledge ; Labeling ; Licensing, certification and accreditation ; Motivation ; Purchase intention ; Questionnaires ; Socioeconomic factors ; Socioeconomic status ; Sustainable development ; Willingness to pay ; Wood ; Wood flooring ; Wood products</subject><ispartof>Forest products journal, 2019-12, Vol.69 (4), p.329-336</ispartof><rights>COPYRIGHT 2019 Forest Products Society</rights><rights>Copyright Forest Products Society 2019</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c411t-defc9aac40477b7788bb99b1d5e6d7660eba64f4aa8c81f9cad570b6391b45cf3</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27901,27902</link.rule.ids></links><search><creatorcontrib>Tan, Qin</creatorcontrib><creatorcontrib>Imamura, Kohei</creatorcontrib><creatorcontrib>Nagasaka, Kenji</creatorcontrib><creatorcontrib>Inoue, Masafumi</creatorcontrib><title>Effects of Eco-Label Knowledge on Chinese Consumer Preferences for Certified Wood Flooring: A Case Study in Chongqing City</title><title>Forest products journal</title><description>Expanding the use of eco-labeled wood flooring in China is an important step in achieving the country's sustainable development goals. For a deep understanding of the relationship between the knowledge of the eco-label and consumer preferences for certified wood flooring in China, this study assessed consumers' purchase intention (PI) and price premium (PP) for Forest Stewardship Council (FSC)- and China Environmental Labeling (CEL)-labeled wood flooring versus nonlabeled wood flooring. A total of 367 face-to-face interviews were conducted at building material markets in Chongqing City with visitors planning to purchase wood flooring in March 2018. The results showed, first, that 21 percent of respondents knew the FSC label, and 65 percent of respondents intended to buy FSC-labeled wood flooring with a PP of 41 CNY/m
2
. Second, 46 percent of respondents knew the CEL label, and 81 percent of respondents intended to buy CEL-labeled wood flooring with a PP of 48 CNY/m
2
. Third, the knowledge of the FSC label positively affected consumers' PI and PP, but the knowledge of the CEL label only influenced PI for certified wood flooring. This study showed that the eco-label knowledge played a main role in consumer preferences for certified wood products and suggested that different strategies should be considered in promoting FSC- and CEL-labeled wood products in the Chongqing market.</description><subject>Carbon</subject><subject>Certification</subject><subject>Construction materials</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Environmental labelling</subject><subject>Environmental protection</subject><subject>Floor covering industry</subject><subject>Flooring</subject><subject>Forest products</subject><subject>Forest products industry</subject><subject>Forestry</subject><subject>Forests</subject><subject>Furniture</subject><subject>Green buildings</subject><subject>ISO standards</subject><subject>Knowledge</subject><subject>Labeling</subject><subject>Licensing, certification and accreditation</subject><subject>Motivation</subject><subject>Purchase intention</subject><subject>Questionnaires</subject><subject>Socioeconomic factors</subject><subject>Socioeconomic status</subject><subject>Sustainable development</subject><subject>Willingness to pay</subject><subject>Wood</subject><subject>Wood flooring</subject><subject>Wood 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of Eco-Label Knowledge on Chinese Consumer Preferences for Certified Wood Flooring: A Case Study in Chongqing City</title><author>Tan, Qin ; Imamura, Kohei ; Nagasaka, Kenji ; Inoue, Masafumi</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c411t-defc9aac40477b7788bb99b1d5e6d7660eba64f4aa8c81f9cad570b6391b45cf3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Carbon</topic><topic>Certification</topic><topic>Construction materials</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Environmental labelling</topic><topic>Environmental protection</topic><topic>Floor covering industry</topic><topic>Flooring</topic><topic>Forest products</topic><topic>Forest products industry</topic><topic>Forestry</topic><topic>Forests</topic><topic>Furniture</topic><topic>Green buildings</topic><topic>ISO standards</topic><topic>Knowledge</topic><topic>Labeling</topic><topic>Licensing, certification and accreditation</topic><topic>Motivation</topic><topic>Purchase intention</topic><topic>Questionnaires</topic><topic>Socioeconomic factors</topic><topic>Socioeconomic status</topic><topic>Sustainable development</topic><topic>Willingness to pay</topic><topic>Wood</topic><topic>Wood flooring</topic><topic>Wood products</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Tan, Qin</creatorcontrib><creatorcontrib>Imamura, Kohei</creatorcontrib><creatorcontrib>Nagasaka, Kenji</creatorcontrib><creatorcontrib>Inoue, Masafumi</creatorcontrib><collection>CrossRef</collection><collection>Gale Business: Insights</collection><collection>Business Insights: Essentials</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central 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Basic</collection><collection>SIRS Editorial</collection><collection>Environment Abstracts</collection><jtitle>Forest products journal</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Tan, Qin</au><au>Imamura, Kohei</au><au>Nagasaka, Kenji</au><au>Inoue, Masafumi</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Effects of Eco-Label Knowledge on Chinese Consumer Preferences for Certified Wood Flooring: A Case Study in Chongqing City</atitle><jtitle>Forest products journal</jtitle><date>2019-12-22</date><risdate>2019</risdate><volume>69</volume><issue>4</issue><spage>329</spage><epage>336</epage><pages>329-336</pages><issn>0015-7473</issn><eissn>2376-9637</eissn><abstract>Expanding the use of eco-labeled wood flooring in China is an important step in achieving the country's sustainable development goals. For a deep understanding of the relationship between the knowledge of the eco-label and consumer preferences for certified wood flooring in China, this study assessed consumers' purchase intention (PI) and price premium (PP) for Forest Stewardship Council (FSC)- and China Environmental Labeling (CEL)-labeled wood flooring versus nonlabeled wood flooring. A total of 367 face-to-face interviews were conducted at building material markets in Chongqing City with visitors planning to purchase wood flooring in March 2018. The results showed, first, that 21 percent of respondents knew the FSC label, and 65 percent of respondents intended to buy FSC-labeled wood flooring with a PP of 41 CNY/m
2
. Second, 46 percent of respondents knew the CEL label, and 81 percent of respondents intended to buy CEL-labeled wood flooring with a PP of 48 CNY/m
2
. Third, the knowledge of the FSC label positively affected consumers' PI and PP, but the knowledge of the CEL label only influenced PI for certified wood flooring. This study showed that the eco-label knowledge played a main role in consumer preferences for certified wood products and suggested that different strategies should be considered in promoting FSC- and CEL-labeled wood products in the Chongqing market.</abstract><cop>Madison</cop><pub>Forest Products Society</pub><doi>10.13073/FPJ-D-19-00017</doi><tpages>8</tpages></addata></record> |
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| ispartof | Forest products journal, 2019-12, Vol.69 (4), p.329-336 |
| issn | 0015-7473 2376-9637 |
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| source | Allen Press Journals; Alma/SFX Local Collection; EBSCOhost Business Source Complete |
| subjects | Carbon Certification Construction materials Consumers Consumption Environmental labelling Environmental protection Floor covering industry Flooring Forest products Forest products industry Forestry Forests Furniture Green buildings ISO standards Knowledge Labeling Licensing, certification and accreditation Motivation Purchase intention Questionnaires Socioeconomic factors Socioeconomic status Sustainable development Willingness to pay Wood Wood flooring Wood products |
| title | Effects of Eco-Label Knowledge on Chinese Consumer Preferences for Certified Wood Flooring: A Case Study in Chongqing City |
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