Physicians and Advertising

A study was conducted to determine physician attitudes regarding the impact of advertising on: 1. the image of the profession, 2. medical economics, and 3. patient/physician communication. A mail questionnaire containing 21 items was addressed by 784 physicians in Kentucky. The results indicate that...

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Bibliographische Detailangaben

Veröffentlicht in:	Marketing health services 1985-10, Vol.5 (4), p.39
Hauptverfasser:	Allen, Bruce H, Wright, Richard A, Raho, Louis E
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advertising Attitudes Physicians Questionnaires Statistical analysis Studies
Online-Zugang:	Volltext
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