The use of apology in health care

Apologizing after a health-care service failure is a surprisingly controversial issue that has received relatively little research attention. Health-care service providers are traditionally reluctant to apologize, worrying that an apology will be seen as an admission of guilt, which will decrease pa...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of medical marketing 2009-10, Vol.9 (4), p.279-289
1. Verfasser:	Howley, Michael J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Apologies Apologizing Failure Health care Health care industry Hypotheses Medical care Patient satisfaction Patients Perceptions Public relations Studies United States
Online-Zugang:	Volltext
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