From multinational to transnational?

A little‐researched area of international business is the extent to which U.S.‐based firms have stripped decision‐making of national bias, that is, have become true transnationals. Whether they should or not, from a nationalistic point of view, is of course a matter of opinion and the topic of this...

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Veröffentlicht in:	The International executive 1997-01, Vol.39 (1), p.35-54
Hauptverfasser:	Robinson, Richard D., Dickson, John P., Knutsen, John A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Bias Chief executive officers Corporate headquarters Corporate presidents Culture Decision making Foreign subsidiaries International business Marketing Multinational corporations Profit maximization Stockholders Transnationalism
Online-Zugang:	Volltext
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