Communications and alumni relations: What is the correlation between an institution's communications vehicles and alumni annual giving?
This paper examines the relationship between colleges’ communications pieces and their undergraduate alumni giving. In order to test the question, 250 surveys were mailed to annual giving and development directors at private US colleges that were members of the Council of Advancement and Support of...
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| Veröffentlicht in: | International journal of educational advancement 2008-09, Vol.8 (3), p.176-197 |
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| creator | Levine, Wendy |
| description | This paper examines the relationship between colleges’ communications pieces and their undergraduate alumni giving. In order to test the question, 250 surveys were mailed to annual giving and development directors at private US colleges that were members of the Council of Advancement and Support of Education. Fifty-eight surveys were returned. The analysis revealed that the overall number of communications pieces sent to alumni was not associated with higher alumni giving levels or participation. The frequency with which certain communication pieces were sent was positively associated with giving: alumni magazines and alumni electronic newsletters. For annual fund and campaign appeal letters, the results were mixed; there was some positive association with alumni giving and some negative association with alumni giving. |
| doi_str_mv | 10.1057/ijea.2009.2 |
| format | Article |
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journal of educational advancement</jtitle><stitle>Int J Educ Adv</stitle><date>2008-09-01</date><risdate>2008</risdate><volume>8</volume><issue>3</issue><spage>176</spage><epage>197</epage><pages>176-197</pages><issn>1744-6503</issn><issn>1744-6511</issn><eissn>1744-6511</eissn><abstract>This paper examines the relationship between colleges’ communications pieces and their undergraduate alumni giving. 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| fulltext | fulltext |
| identifier | ISSN: 1744-6503 |
| ispartof | International journal of educational advancement, 2008-09, Vol.8 (3), p.176-197 |
| issn | 1744-6503 1744-6511 1744-6511 |
| language | eng |
| recordid | cdi_proquest_journals_231970250 |
| source | Education Source |
| subjects | Administrators Alumni Colleges & universities Communication Strategies Computer Uses in Education Correlation Donations Donors Education Educational Development Educational Quality Electronic Publishing Fund Raising Higher Education Institutional Advancement Nonprint Media Original Article Periodicals Predictor Variables Printed Materials Private Colleges Surveys Tuition Undergraduate Study Universities |
| title | Communications and alumni relations: What is the correlation between an institution's communications vehicles and alumni annual giving? |
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