Understanding affective evaluation in retail: consumers perspective

PurposeThe purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department store.Design/methodology/approachThis study was applied to a non-probabilistic sample survey proportionally distribu...

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Veröffentlicht in:	Academia (Consejo Latinoamericano de Escuelas de Administración) 2019-11, Vol.32 (4), p.541-565
Hauptverfasser:	Marinao-Artigas, Enrique, Valenzuela-Fernández, Leslier, Barajas-Portas, Karla
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes Consumer behavior Consumers Consumption Customer services Decision making Department stores Departments Emotional Experience Emotions Literature Reviews Marketing Perceptions Purchasing Reputation Reputations Retailing industry Selection Criteria Shopping Variables
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