Investor‐based place brand equity: a theoretical framework

Many post-industrial cities are characterized by the effects of globalisation, de-regulation, regionalisation and technological developments. The application of supply-side strategies to meet the challenges arising from these effects has contributed to the homogeneity of places which economic develo...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of Place Management and Development 2009-03, Vol.2 (1), p.70-84
1. Verfasser:	Jacobsen, Björn P.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Cities Creative industries Decision making Economic development Foreign investment Globalization Marketing Site selection Studies
Online-Zugang:	Volltext
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