The Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign

Theories of campaign issue emphasis were developed in a pre-digital era. How well do these theories explain spending in the current era, when digital media allow for targeting of specific types of voters? In this research, we compare how the 2016 campaigns, both primary and general election, deploye...

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Veröffentlicht in:	American politics research 2020-01, Vol.48 (1), p.175-196
Hauptverfasser:	Franz, Michael M., Franklin Fowler, Erika, Ridout, Travis, Wang, Meredith Yiran
Format:	Artikel
Sprache:	eng
Schlagworte:	Campaigns Candidates Digital media Expenditures Internet Mass media Online advertising Political advertising Presidential elections Primaries & caucuses Profiles Television Television advertising Voters
Online-Zugang:	Volltext
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