Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

A question invariably recurs in discussions about corporate reputation: are they cause, consequence, or epiphenomenon? That is: do they have an independent causal effect on corporate performance; are they a consequence of good financial performance? Or are they an incidental by-product? The second d...

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Bibliographische Detailangaben

Veröffentlicht in:	Corporate reputation review 1997-07, Vol.1 (1), p.61-68
Hauptverfasser:	Srivastava, Rajendra K, McInish, Thomas H, Wood, Robert A, Capraro, Anthony J
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Corporate Communication/Public Relations Management Marketing Reputations
Online-Zugang:	Volltext
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