Social media use and voting intention in the 2012 Quebec election campaign
The study of the relationship between online social media use and offline political action has mostly limited itself to an examination of political participation (or civic engagement) patterns. Does social media use also relate to the formation of citizens’ voting preferences during an election camp...
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Veröffentlicht in: | French politics 2019-12, Vol.17 (4), p.468-481 |
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description | The study of the relationship between online social media use and offline political action has mostly limited itself to an examination of political participation (or civic engagement) patterns. Does social media use also relate to the formation of citizens’ voting preferences during an election campaign? We examine this question using individual-level public opinion survey data collected during the 2012 provincial election campaign in Quebec. We find that the relationship between voting intention and social media use is significant, that it is stronger than that found for traditional (or offline) media use, and that it is stronger in the case of voting intention in favor of non-mainstream political parties. |
doi_str_mv | 10.1057/s41253-019-00094-6 |
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subjects | Citizen participation Comparative Politics Data Elections European Politics Individual differences Internet Mass media Measures and Methods Political action Political campaigns Political participation Political parties Political Science Political Science and International Relations Political Science and International Studies Provincial elections Public opinion Public opinion surveys Social media Social networks Voter behavior Voting |
title | Social media use and voting intention in the 2012 Quebec election campaign |
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