Social media use and voting intention in the 2012 Quebec election campaign

The study of the relationship between online social media use and offline political action has mostly limited itself to an examination of political participation (or civic engagement) patterns. Does social media use also relate to the formation of citizens’ voting preferences during an election camp...

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Veröffentlicht in:French politics 2019-12, Vol.17 (4), p.468-481
1. Verfasser: Bélanger, Éric
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description The study of the relationship between online social media use and offline political action has mostly limited itself to an examination of political participation (or civic engagement) patterns. Does social media use also relate to the formation of citizens’ voting preferences during an election campaign? We examine this question using individual-level public opinion survey data collected during the 2012 provincial election campaign in Quebec. We find that the relationship between voting intention and social media use is significant, that it is stronger than that found for traditional (or offline) media use, and that it is stronger in the case of voting intention in favor of non-mainstream political parties.
doi_str_mv 10.1057/s41253-019-00094-6
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source PAIS Index; Worldwide Political Science Abstracts; SpringerLink Journals - AutoHoldings
subjects Citizen participation
Comparative Politics
Data
Elections
European Politics
Individual differences
Internet
Mass media
Measures and Methods
Political action
Political campaigns
Political participation
Political parties
Political Science
Political Science and International Relations
Political Science and International Studies
Provincial elections
Public opinion
Public opinion surveys
Social media
Social networks
Voter behavior
Voting
title Social media use and voting intention in the 2012 Quebec election campaign
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