What happened to the transnational? The emergence of the neo-global corporation

Bartlett and Ghoshal’s transnational ‘solution’ for managing the MNC remains popular among scholars and practitioners alike. However, our in-depth qualitative study of Unilever, an exemplary case of a transnational, found that in the period 2000–2012 the company evolved into a very different organiz...

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Veröffentlicht in:	Journal of international business studies 2019-12, Vol.50 (9), p.1513-1543
Hauptverfasser:	Mees-Buss, Jacqueline, Welch, Catherine, Westney, D. Eleanor
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business Strategy/Leadership International Business Management Organization Transformation Transnationalism
Online-Zugang:	Volltext
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