Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives

•Comparison of four seminal standards attempts in public relations M&E.•Traces M&E standards from their development to application.•Reveals strategies to develop rules, engage stakeholders, and promote implementation of M&E standards. To many, development and adoption of professional sta...

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Veröffentlicht in:	Public relations review 2019-11, Vol.45 (4), p.101825, Article 101825
Hauptverfasser:	Buhmann, Alexander, Macnamara, Jim, Zerfass, Ansgar
Format:	Artikel
Sprache:	eng
Schlagworte:	Comparative analysis Organization studies Principles Public relations Public relations measurement and evaluation Rules Standardization
Online-Zugang:	Volltext
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