Part IV: How Do Reputations Affect Corporate Performance?: Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources

A question invariably recurs in discussions about corporate reputation: are they cause, consequence, or epiphenomenon? That is: do they have an independent causal effect on corporate performance; are they a consequence of good financial performance? Or are they an incidental by-product? The second d...

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Bibliographische Detailangaben

Veröffentlicht in:	Corporate reputation review 1997-07, Vol.1 (1), p.81-85
Hauptverfasser:	McMillan, G Steven, Joshi, Maheshkumar P
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Competitive advantage Corporate Communication/Public Relations Management Marketing Reputations
Online-Zugang:	Volltext
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